Corporate PPC Agency

Corporate PPC Management

Corporate PPC Management

PPC, or pay-per-click, is a digital advertising model in which advertisers pay a fee each time one of their ads is clicked. Corporate PPC management is the process of planning, implementing, and monitoring a company's pay-per-click advertising efforts.

There are several reasons why corporate PPC management is important:

  1. Cost efficiency: PPC allows companies to only pay for actual clicks on their ads, rather than paying for ad impressions. This means that companies only pay for advertising when it is effective in driving traffic to their website.
  2. Targeted advertising: PPC allows companies to target specific demographics, locations, and interests when displaying their ads. This helps to ensure that the ads are being seen by the most relevant audience.
  3. Measurable results: PPC provides detailed tracking and reporting, which allows companies to measure the effectiveness of their advertising efforts and make data-driven decisions.
  4. Increased website traffic: By effectively managing PPC campaigns, companies can drive targeted traffic to their website, which can lead to increased brand awareness and revenue.

In summary, corporate PPC management is an important aspect of digital advertising as it allows companies to efficiently and effectively reach their target audience, track the results of their advertising efforts, and drive traffic to their website.

Start a strong partnership today!

Get in touch with Grow Marketing to learn more about how we can help your company maximize results with Google Ads:


PPC Management NJ

PPC Management NJ

PPC Management NJ

Are you in need of professional PPC management in NJ? Look no further!

In this blog post, we’ll discuss the benefits of utilizing PPC (pay-per-click) advertising for your business and how it can help you to drive more qualified leads to your website.

First, let’s define PPC advertising. Essentially, PPC is a form of online advertising where businesses pay a fee each time one of their ads is clicked. This means that you only pay for the ad when someone actually engages with it, making it a cost-effective way to drive traffic to your website.

So, how can PPC management in NJ help your business? For one, PPC advertising can help to increase the visibility of your website in search engine results. By placing targeted ads in front of potential customers who are searching for the products or services you offer, you can increase the chances of driving qualified leads to your website.

In addition, PPC advertising allows for precise targeting. You can choose the specific keywords and demographics that you want your ads to be shown to, ensuring that your ads are being seen by the right people. This can help to increase the ROI of your advertising efforts, as you’re more likely to see conversions from qualified leads.

Finally, PPC advertising is a measurable and trackable form of advertising. You can see exactly how many clicks your ads are receiving, as well as how many of those clicks are converting into leads or sales. This allows you to continually optimize your campaigns to ensure that you’re getting the best return on your investment.

If you’re looking to drive more qualified leads to your business in NJ, consider utilizing PPC advertising. With the help of a professional PPC management team, you can create targeted and effective campaigns that will help to grow your business.

 

Start a strong partnership today!

Get in touch with Grow Marketing to learn more about how we can help your company maximize results with Google Ads:

 


White Label PPC Outsourcing Google Ads

The Advantages of Pay-Per-Click (PPC) Advertising

What are the Advantages of Pay-Per-Click (PPC) Advertising?

Are you struggling to generate leads through your online marketing efforts? If so, pay-per-click (PPC) advertising may be the solution you've been looking for. PPC is a form of online advertising where you only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic to your website and generate leads.

At our PPC agency, we specialize in creating and managing highly effective PPC campaigns for businesses of all sizes. Our team of certified experts will work with you to understand your business goals, target audience, and budget, and then develop a customized PPC strategy to drive qualified leads to your website.

One of the key benefits of PPC advertising is the ability to target specific keywords and demographics. This allows you to reach people who are actively searching for products or services like yours, increasing the likelihood of converting them into leads.

In addition to keyword targeting, we also utilize other advanced targeting options such as retargeting and lookalike audiences to reach the right people at the right time. This can further increase the efficiency of your campaigns and help you get the most out of your ad spend.

Another advantage of PPC is the ability to track and measure your results in real-time. Our team will continually monitor and optimize your campaigns to ensure they are performing at their best, and provide detailed reporting and analysis to help you understand the effectiveness of your campaigns and make informed decisions about your ad spend.

So, if you're ready to take your lead generation efforts to the next level, consider working with a PPC agency like ours. Contact us today to learn more and get started!

Start a strong partnership today!

Get in touch with Grow Marketing to learn more about how we can help your company maximize results with Google Ads:



Google Ads for Contractors

Google Ads for Contractors

Google Ads for Contractors

As a contractor, it's important to constantly seek out new opportunities to grow your business and bring in more clients. One way to do this is through the use of Google Ads, a platform that allows you to create targeted online advertisements that will appear in Google search results and on other websites.

But before diving into the world of Google Ads, it's important to understand how it works and how to set up an effective campaign. In this blog post, we'll go through the basics of Google Ads and provide some tips for contractors looking to use the platform to grow their business.

First, let's start with the basics: what is Google Ads? Simply put, it's a pay-per-click (PPC) advertising platform that allows businesses to create and run online ads. When someone clicks on one of your ads, you pay a fee to Google. The more people that click on your ad, the more you'll pay.

So why use Google Ads? One of the biggest advantages of the platform is its reach. With Google Ads, you can reach a large audience of potential customers by placing your ads in front of them when they're searching for the products or services you offer. This can be especially effective if you're a local contractor, as you can target your ads to people in a specific geographic area.

Another advantage of Google Ads is the ability to target your ads to specific groups of people. For example, you can create an ad campaign that targets homeowners in a specific neighborhood who are in need of a new roof. This allows you to be more selective about where your ads are shown and who sees them, which can help increase the chances of getting a click and ultimately, a new client.

Now that you have a general understanding of what Google Ads is and how it works, let's go over some tips for setting up an effective campaign.

  1. Identify your target audience: As a contractor, it's important to know who your ideal customer is and what they're looking for. This will help you create targeted ads that will be more likely to resonate with your audience.
  2. Use relevant keywords: In order for your ads to show up in search results, you'll need to include relevant keywords in your ad copy and website. These are the terms that people are likely to search for when looking for a contractor like you.
  3. Create compelling ad copy: Once you've identified your target audience and relevant keywords, it's time to craft your ad copy. Make sure to include a clear and concise message that explains what you offer and why someone should choose you over the competition.
  4. Use attractive images: Visuals are an important part of any ad campaign, and Google Ads is no exception. Use high-quality images that show off your work and attract attention.
  5. Monitor and optimize your campaign: Once your ad campaign is up and running, it's important to keep an eye on it to see how it's performing. Use the data provided by Google Ads to see which ads are performing the best and make adjustments as needed.

By following these tips and continually optimizing your ad campaigns, you can effectively use Google Ads to grow your contracting business. With the right strategy and a little bit of experimentation, you can find new clients and take your business to the next level.

Start Generating Local Leads for Your Contracting Business with Grow Marketing Today!



PPC Agency for Finance

PPC Agency for Finance

PPC Agency for Finance

Pay-per-click (PPC) is a digital marketing strategy that involves placing online advertisements on various platforms and websites, and only paying for the ad when it is clicked on by a user. This form of advertising is commonly used in the finance industry as a way to attract potential customers and drive traffic to a company's website.

In the finance industry, PPC can be an effective way to reach a targeted audience and generate leads for financial products and services. For example, a company offering mortgage loans can use PPC to reach potential homebuyers searching for mortgage information online.

There are several types of PPC ads that companies in the finance industry can use, including search ads, display ads, and retargeting ads.

Search ads are text-based ads that appear at the top or bottom of a search engine results page (SERP) when a user searches for a specific keyword or phrase. These ads are targeted based on the keywords and phrases that users search for, and are a useful way for finance companies to reach potential customers who are actively searching for financial products or services.

Display ads are visual ads that appear on websites, apps, and other online platforms. These ads can be targeted based on a user's location, interests, and other demographic information. Display ads are often used by finance companies to increase brand awareness and reach a wider audience.

Retargeting ads are ads that are shown to users who have previously visited a company's website or shown interest in a company's products or services. These ads are designed to remind users of a company's offerings and encourage them to return to the website to complete a purchase or sign up for a service.

One of the main advantages of PPC advertising in the finance industry is its ability to reach a targeted audience. By using specific keywords and demographics, companies can tailor their ads to reach potential customers who are most likely to be interested in their products or services. This can help to increase the effectiveness of the ad campaign and improve the return on investment (ROI).

Another advantage of PPC in finance is the ability to track and measure the results of an ad campaign. Companies can use tools such as Google Analytics to track the number of clicks on their ads, the conversion rate (the percentage of users who take a desired action after clicking on the ad), and the cost per acquisition (the cost of acquiring a new customer). This information can be used to optimize the ad campaign and improve its effectiveness over time.

PPC can be an effective way for finance companies to reach potential customers and generate leads. However, it is important for companies to carefully plan and manage their ad campaigns to ensure that they are getting the best return on their investment. This may involve testing different ad copy, targeting options, and bid amounts to find the combination that works best for their business.

In conclusion, PPC is a valuable digital marketing strategy for finance companies looking to reach a targeted audience and generate leads. By using search, display, and retargeting ads, companies can effectively reach potential customers and track the results of their ad campaigns to optimize their efforts and improve their ROI.

Get More Investors & Funding with PPC Ads from Grow Marketing!


ppc for roofers

Roofing PPC Services

Roofing PPC Services

Pay-per-click (PPC) advertising can be a highly effective lead generation strategy for roofing companies. In this article, we will explore the reasons why roofing companies should consider using PPC for lead generation and how it can help them grow their business.

First, it's important to understand what PPC advertising is. PPC is a form of online advertising where businesses pay a fee each time one of their ads is clicked. The most common form of PPC advertising is Google Ads, which allows businesses to create and run ads on the Google search engine and other Google properties.

There are several reasons why PPC can be an effective lead generation strategy for roofing companies.

  1. Targeted advertising: PPC allows businesses to target their ads to specific keywords, locations, and audiences. This means that roofing companies can create ads that are only shown to people who are actively searching for roofing services in their area. This targeted approach can help increase the chances that the ad will be seen by potential customers who are interested in the services the roofing company offers.
  2. Quick results: PPC advertising can generate leads almost immediately, as ads can start running as soon as they are created and approved. This is in contrast to other forms of online advertising, such as search engine optimization (SEO), which can take longer to see results.
  3. Measurable results: PPC advertising allows businesses to track the performance of their ads in real-time. This means that roofing companies can see how many people are clicking on their ads, how many leads they are generating, and how much they are spending on their campaigns. This allows businesses to make adjustments to their campaigns as needed to optimize their performance and maximize their return on investment (ROI).
  4. Cost-effective: PPC advertising can be a cost-effective way to generate leads, as businesses only pay when someone clicks on their ad. This means that roofing companies can control their advertising costs and only pay for the leads they generate.
  5. Increased visibility: PPC advertising can help increase the visibility of a roofing company's website and services. When people search for roofing services in their area, ads from local roofing companies will appear at the top of the search results. This can help increase the chances that potential customers will see and click on the company's ad, resulting in more leads.

Using PPC for lead generation can be a powerful tool for roofing companies looking to grow their business. By targeting their ads to specific keywords and audiences, generating quick results, and measuring the performance of their campaigns, roofing companies can effectively reach potential customers and generate leads. PPC advertising can also be a cost-effective and efficient way to increase the visibility of a roofing company's website and services, helping them stand out in a competitive market.

Start generating Roofing leads today with Grow Marketing!



White Label PPC Outsourcing

White Label PPC Outsourcing

If you’re looking to grow your business, then it’s very important to harness the power of online ads. If you outsource Google Ads management or PPC services, you will find yourself storming in front of the competitors, while generating a lot of leads and customers. Which does bring the question, what is PPC, Google Ads, and why is it a good idea to use these systems in order to pursue business growth and success? Let’s find out!

What are Google Ads and PPC Marketing?

AdWords is a service created by Google in order to help businesses identify the best keywords and bid on them to showcase ads on Google. Not only is Google offering exposure by showing off the ad, but your company won’t pay anything unless people click on the ad. Of course, that also means your ads need to have the best possible keywords.

That’s where the term PPC or Pay Per Click comes into play. As we said, you will only pay for ads whenever customers click on them, and you can also set a budget in AdWords. That means you have complete control over your marketing and promotional campaign, something that adds a lot of versatility into the mix. That on its own is what truly makes it stand out and much better than expected.

PPC advertising works very well for businesses in pretty much any niche. As long as you have access to the right keywords, you can start generating more website visitors, phone calls and even local site visits. You can easily choose to target your local area, or you can use more general keywords. Based on how you customize your PPC marketing campaign, you will be able to achieve amazing results in the long run.

How does PPC work in Google Ads?

The way PPC works is you create an ad, and then you choose a keyword set you want to target with the specific ad. The thing is, you must place a bid on each keyword. That being said, Google relies on a variety of formulas, but also on a process similar to an auction in order to identify which is the ideal ad for that particular search.

When the ad enters an auction like that, you receive a quality score according to the landing page quality, the expected click through rating and the keyword relevance for that keyword. Then the score is multiplied with the maximum bid and that gives you the Ad Rank. Naturally, ads that have the highest rank will end up being promoted.

Making PPC advertising work: tips and ideas

  • When you want to start a PPC campaign like this, the main focus is to try and bid on the best keywords. Having a keyword group related to your products or services and which is very relevant is the most important thing to take into consideration.
  • You need to ensure that you always increase the quality score. Creating great landing pages and keeping keywords relevant is crucial and it can make a huge difference. Whether you use white label PPC outsourcing or just handle these things yourself, they are extremely important to take into consideration.
  • Your landing page needs to have persuasive content that’s relevant to the product and niche. At the same time, you also need to include a very good call to action at the end. The CTA needs to be optimized for specific searches, so integrating the best keyword is a crucial aspect to take into consideration.
  • When you create a great ad, making the copy appealing and interesting is exciting, and it can indeed make a huge difference if you manage it appropriately.
  • Keyword research needs to be exhaustive, you should have a blend or simpler, but also long tail keywords. Making it expansive is important too, since you want to adapt and implement new ideas and keywords at all times. Keep it relevant and always optimize based on the scope of your business.

Why should you outsource your PPC ads and Google Local Service Ads Management?

The thing to keep in mind about creating great promotional campaigns is that setting them up properly will get you very close to the finish line already. However, that also means you have to spend a lot of time to research keywords, create the best landing pages, understand your audience and implement everything according to your own requirements. Which is why you want to outsource PPC management and outsource PPC services instead of trying to do all of it on your own. Not only that, but it also comes with a plethora of benefits as you can see below:

  • PPC outsourcing gives you access to the utmost expertise from people with lots of industry experience. Sure, you can try to do things on your own, but if you outsource AdWords management and access PPC services from professionals you save both time and money. And yes, you get access to people that have been doing this successfully for more than a decade. It’s the ideal way to get in front of the competition and achieve success.
  • When you use white label PPC outsourcing services, you get to claim all the work is done for yourself. That means you get to promote such services on your own, and the outsourcing team will handle everything for you in the background.
  • PPC outsourcing gives you access to the best and latest industry knowledge. There are trend changes in the PPC world all the time, so it makes a lot of sense to work with people that you can trust. Which is why it makes sense to outsource PPC services, since it’s the ideal way to access the best and latest knowledge, things that will help you enhance your campaigns and give them that extra efficiency you need.
  • When you use PPC outsourcing services, that means you will have an entire team working for you. Outsourcing PPC ads and Google Local Service Ads Management to a Google Partnered agency is great since you always have top of the line professionals ready to help you achieve success in the business world.
  • When you outsource PPC services, that also means you will be able to harness your time and make the most out of it. You have better time management, which in turn gives you amazing ways to grow and expand your business the way you always wanted.
  • Another great aspect when you outsource AdWords management and PPC services in general is that you get to see results faster. The agency will help optimize everything for speed and efficiency, which is hard to do when you don’t have any or little knowledge. It makes a lot of sense to focus on results this way, so it’s definitely a thing to take into consideration.
  • Outsourcing to professionals means you have access to some of the best industry resources, and that will make it easier than ever to increase the success rate of your PPC campaigns. If you would do these things yourself, then you would have to pay quite a lot of money for those tools. But via outsourcing you get to have access to all these services and tools at a very low price.

Conclusion

White label PPC outsourcing is designed to help you manage PPC management and implement the right solutions for clients. Not only is it an efficient way to optimize your PPC and advertising campaigns in general, but you also have the opportunity to stay up to date with the industry requirements. We encourage you to outsource PPC services and all your Google AdWords management, then you will find it easier to enhance the results of your advertising campaigns, while pushing them to the next level!

If you have further questions, contact Grow Marketing today for a free consultation.

Start a strong partnership today!

Get in touch with Grow Marketing to learn more about how we can help your company maximize results with Google Ads:



Advertising for Painters Online

Does Your Painting Company Need Google Local Service Ads & Pay-Per-Click Ads in 2023?

Yes! Your Painting Company Needs Google Local Service Ads & Pay-Per-Click Ads in 2023

Pay-Per-Click advertising has maintained its #1 status as a Painting Company’s best way to advertise online & increase clientele through Google Search or Microsoft Bing.

Google Local Service Ads for Painters

What Are Local Service Ads for Painters?

Recently, Google’s Local Service Ads (LSA’s) launched as a new ad format for Painting Companies around the country to take advantage of. This new competitive ad format presents itself in a way for potential clients to call your Painting Company directly; And provides a unique new “Google Screened” badge alongside of your Painting Company’s name.

Here are some valuable points on how Local Service Ads (LSA’s) can benefit your Painting Company & how they are different from the traditional Pay-Per-Click Ad. If you have further questions, contact Grow Marketing today for a free consultation.

Google Local Service Ads Agency

#1) Local Service Ads Show Higher Than Pay-Per-Click Ads

Local Service Ads (LSA’s) ad space will generally rank higher than any Pay-Per-Click Ads because of the Google Screened assurance for Google & its search users. This provides a new opportunity for Painting Companies to get seen more consistently at the top of the search results page. If you’re currently only paying for Pay-Per-Click Ads, Local Service Ads is one of the best options for improving the overall search ranking and visibility.

#2) Local Service Ads Utilize a Pay-Per-Lead Model, Not a Pay-Per-Click Model

While Pay-Per-Click campaigns are heavily focused on the Cost-Per-Click (CPC), Google Local Service Ads use a pay-per-lead model instead of a pay-per-click model. That means that your ads account is only charged when someone calls or messages your Painting Company. Calls are recorded automatically, and any spam calls or messages can be disputed for ad credits back. The Local Service Ads medium provides Painting Companies with direct insight into what they are paying per call and what opportunities they may have to drive even more new clientele.

#3) Local Service Ads Improve ROI Transparency, But Lack Leverage

Combining a pay-per-lead model with attribution reports allows Painting Companies to have direct insight into their digital ad spend ROI. However, Google Local Service Ads strict model halts the ability for Painting Companies to leverage data to lower overall costs and improve campaign performance. Local Service Ads allow Painting Companies to select which type of new client case calls they’d like to receive; However, it stops short of allowing advertisers to further benefit Painting Companies by improving their results with little or no impact on campaign dollars spent.

#4) A High-Quality Google My Business Page is Required

For your Painting Company to truly harness the positive impact of Google Local Service Ads, a high-quality Google My Business page with multiple 5-star reviews in the past 30 days is required. It’s also suggested that the Painting Company maintains the Google My Business page regularly by means of posting, photo updates, as well as review replies & daily review requests. Because Google Local Service Ads are directly linked to your Google My Business page, you must ensure that all information is also accurate prior to launching your Local Service Ads.

#5) Getting Google Screened Requires Owner, Business, & License Verification

Unlike Pay-Per-Click ads, the Google Local Service platform requires Painting Companies to verify their licenses as well as provide any necessary information for Painting Company verification. While this process is quick, it can take time if not kept up with. After the verification has been approved, the Painting Company is responsible for consistently sending in any required documents from Google and monitoring the Google Screened approval status.

Google Screened Badge for Local Service Ads

 

Should Your Painting Company Invest in Google Local Service Ads or Pay-Per-Click Ads in 2023?

The majority of Painting Companies would benefit from advertising in both the Local Service & Pay-Per-Click ad space. The transparency of Local Service Ads combined with the potential leverage of Pay-Per-Click Ads will allow a Painting Company to generate the most visibility at the lowest possible lead cost.

Being Google Screened also provides competitive benefits. Google always wants to ensure that its search users are having the best experience possible. This means they are more willing to show a Google Screened Painting Company, rather than a Painting Company that has not undergone the Google Screening process.

Digital search consumers can expect to see Local Service Ads more often, which means your Painting Company should take the proper steps to take advantage of upcoming advertising mediums like Google Local Service Ads.

If you are interested in learning how Pay-Per-Click ads or Local Service Ads can help your Painting Company generate more clients, reach out to Grow Marketing now!


Roofer Local Service Ads and Pay Per Click Ads Background

The Real Differences Between Local Services Ads & Pay-Per-Click Ads for Roofers

What are the Real Differences in Local Service Ads & Pay-Per-Click Ads for Roofers?

Does Your Roofing Company Need Both in 2023?

Pay-Per-Click advertising has maintained its #1 status as a Roofing Company’s best way to advertise online & increase clientele through Google Search or Microsoft Bing.

Google LSA Ads for Roofers

What Are Local Service Ads for Roofers?

Recently, Google’s Local Service Ads (LSA’s) launched as a new ad format for Roofing Companies around the country to take advantage of. This new competitive ad format presents itself in a way for potential clients to call your Roofing Company directly; And provides a unique new “Google Screened” badge alongside of your Roofing Company’s name.

Here are some valuable points on how Local Service Ads (LSA’s) can benefit your Roofing Company & how they are different from the traditional Pay-Per-Click Ad. If you have further questions, contact Grow Marketing today for a free consultation.

Google Screened Badge for Local Service Ads

 

#1) Local Service Ads Show Higher Than Pay-Per-Click Ads

Local Service Ads (LSA’s) ad space will generally rank higher than any Pay-Per-Click Ads because of the Google Screened assurance for Google & its search users. This provides a new opportunity for Roofing Companies to get seen more consistently at the top of the search results page. If you’re currently only paying for Pay-Per-Click Ads, Local Service Ads is one of the best options for improving the overall search ranking and visibility.

#2) Local Service Ads Utilize a Pay-Per-Lead Model, Not a Pay-Per-Click Model

While Pay-Per-Click campaigns are heavily focused on the Cost-Per-Click (CPC), Google Local Service Ads use a pay-per-lead model instead of a pay-per-click model. That means that your ads account is only charged when someone calls or messages your Roofing Company. Calls are recorded automatically, and any spam calls or messages can be disputed for ad credits back. The Local Service Ads medium provides Roofing Companies with direct insight into what they are paying per call and what opportunities they may have to drive even more new clientele.

#3) Local Service Ads Improve ROI Transparency, But Lack Leverage

Combining a pay-per-lead model with attribution reports allows Roofing Companies to have direct insight into their digital ad spend ROI. However, Google Local Service Ads strict model halts the ability for Roofing Companies to leverage data to lower overall costs and improve campaign performance. Local Service Ads allow Roofing Companies to select which type of new client case calls they’d like to receive; However, it stops short of allowing advertisers to further benefit Roofing Companies by improving their results with little or no impact on campaign dollars spent.

#4) A High-Quality Google My Business Page is Required

For your Roofing Company to truly harness the positive impact of Google Local Service Ads, a high-quality Google My Business page with multiple 5-star reviews in the past 30 days is required. It’s also suggested that the Roofing Company maintains the Google My Business page regularly by means of posting, photo updates, as well as review replies & daily review requests. Because Google Local Service Ads are directly linked to your Google My Business page, you must ensure that all information is also accurate prior to launching your Local Service Ads.

#5) Getting Google Screened Requires Owner, Business, & License Verification

Unlike Pay-Per-Click ads, the Google Local Service platform requires Roofing Companies to verify their licenses as well as provide any necessary information for roofing company verification. While this process is quick, it can take time if not kept up with. After the verification has been approved, the Roofing Company is responsible for consistently sending in any required documents from Google and monitoring the Google Screened approval status.

Should Your Roofing Company Invest in Google Local Service Ads or Pay-Per-Click Ads in 2023?

Majority of Roofing Companies would benefit from advertising in both the Local Service & Pay-Per-Click ad space. The transparency of Local Service Ads combined with the potential leverage of Pay-Per-Click Ads will allow a Roofing Company to generate the most visibility at the lowest possible lead cost.

Being Google Screened also provides competitive benefits. Google always wants to ensure that its search users are having the best experience possible. This means they are more willing to show a Google Screened Roofing Company, rather than a Roofing Company who has not undergone the Google Screening process.

Digital search consumers can expect to see Local Service Ads more often, which means your Roofing Company should take the proper steps to take advantage of upcoming advertising mediums like Google Local Service Ads.

If you are interested in learning how Pay-Per-Click ads or Local Service Ads can help your Roofing Company generate more clients, reach out to Grow Marketing now!



Google Ads for Law Firms

The Real Differences Between Local Services Ads & Pay-Per-Click Ads for Law Firms

What are the Real Differences & Does Your Law Firm Need Both in 2023?

Pay-Per-Click advertising has maintained its #1 status as a law firms’ best way to advertise online & increase clientele through Google Search or Microsoft Bing.

Google Local Service Ads for Law Firms

What Are Local Service Ads for Lawyers?

Recently, Google’s Local Service Ads (LSA’s) launched as a new ad format for law firms around the country to take advantage of. This new competitive ad format presents itself in a way for potential clients to call your law firm directly; And provides a unique new “Google Screened” badge alongside of your law firm’s name.

Google Screened Badge for Local Service Ads

Here are some valuable points on how Local Service Ads (LSA’s) can benefit your law firm & how they are different from the traditional Pay-Per-Click Ad. If you have further questions, contact Grow Marketing today for a free consultation.

#1) Local Service Ads Show Higher Than Pay-Per-Click Ads

Local Service Ads (LSA’s) ad space will generally rank higher than any Pay-Per-Click Ads because of the Google Screened assurance for Google & its search users. This provides a new opportunity for law firms to get seen more consistently at the top of the search results page. If you’re currently only paying for Pay-Per-Click Ads, Local Service Ads is one of the best options for improving the overall search ranking and visibility.

#2) Local Service Ads Utilize a Pay-Per-Lead Model, Not a Pay-Per-Click Model

While Pay-Per-Click campaigns are heavily focused on the Cost-Per-Click (CPC), Google Local Service Ads use a pay-per-lead model instead of a pay-per-click model. That means that your ads account is only charged when someone calls or messages your firm. Calls are recorded automatically, and any spam calls or messages can be disputed for ad credits back. The Local Service Ads medium provides law firms with direct insight into what they are paying per call and what opportunities they may have to drive even more new clientele.

#3) Local Service Ads Improve ROI Transparency, But Lack Leverage

Combining a pay-per-lead model with attribution reports allows law firms to have direct insight into their digital ad spend ROI. However, Google Local Service Ads strict model halts the ability for law firms to leverage data to lower overall costs and improve campaign performance. Local Service Ads allow law firms to select which type of new client case calls they’d like to receive; However, it stops short of allowing advertisers to further benefit law firms by improving their results with little or no impact on campaign dollars spent.

#4) A High-Quality Google My Business Page is Required

For your law firm to truly harness the positive impact of Google Local Service Ads, a high-quality Google My Business page with multiple 5-star reviews in the past 30 days is required. It’s also suggested that the law firm maintains the Google My Business page regularly by means of posting, photo updates, as well as review replies & daily review requests. Because Google Local Service Ads are directly linked to your Google My Business page, you must ensure that all information is also accurate prior to launching your Local Service Ads.

#5) Getting Google Screened Requires Owner, Business, & License Verification

Unlike Pay-Per-Click ads, the Google Local Service platform requires law firms to verify their licenses as well as provide any necessary information for firm verification. While this process is quick, it can take time if not kept up with. After the verification has been approved, the law firm is responsible for consistently sending in any required documents from Google and monitoring the Google Screened approval status.

Should Your Law Firm Invest in Google Local Service Ads or Pay-Per-Click Ads in 2023?

Majority of law firms would benefit from advertising in both the Local Service & Pay-Per-Click ad space. The transparency of Local Service Ads combined with the potential leverage of Pay-Per-Click Ads will allow a law firm to generate the most visibility at the lowest possible lead cost.

Being Google Screened also provides competitive benefits. Google always wants to ensure that its search users are having the best experience possible. This means they are more willing to show a Google Screened law firm, rather than a law firm who has not undergone the Google Screening process.

Digital search consumers can expect to see Local Service Ads more often, which means your law firm should take the proper steps to take advantage of upcoming advertising mediums like Google Local Service Ads.

If you are interested in learning how Pay-Per-Click ads or Local Service Ads can help your firm generate more clients, reach out to Grow Marketing now!