White Label PPC Outsourcing

White Label PPC Outsourcing

If you’re looking to grow your business, then it’s very important to harness the power of online ads. If you outsource Google Ads management or PPC services, you will find yourself storming in front of the competitors, while generating a lot of leads and customers. Which does bring the question, what is PPC, Google Ads, and why is it a good idea to use these systems in order to pursue business growth and success? Let’s find out!

What are Google Ads and PPC Marketing?

AdWords is a service created by Google in order to help businesses identify the best keywords and bid on them to showcase ads on Google. Not only is Google offering exposure by showing off the ad, but your company won’t pay anything unless people click on the ad. Of course, that also means your ads need to have the best possible keywords.

That’s where the term PPC or Pay Per Click comes into play. As we said, you will only pay for ads whenever customers click on them, and you can also set a budget in AdWords. That means you have complete control over your marketing and promotional campaign, something that adds a lot of versatility into the mix. That on its own is what truly makes it stand out and much better than expected.

PPC advertising works very well for businesses in pretty much any niche. As long as you have access to the right keywords, you can start generating more website visitors, phone calls and even local site visits. You can easily choose to target your local area, or you can use more general keywords. Based on how you customize your PPC marketing campaign, you will be able to achieve amazing results in the long run.

How does PPC work in Google Ads?

The way PPC works is you create an ad, and then you choose a keyword set you want to target with the specific ad. The thing is, you must place a bid on each keyword. That being said, Google relies on a variety of formulas, but also on a process similar to an auction in order to identify which is the ideal ad for that particular search.

When the ad enters an auction like that, you receive a quality score according to the landing page quality, the expected click through rating and the keyword relevance for that keyword. Then the score is multiplied with the maximum bid and that gives you the Ad Rank. Naturally, ads that have the highest rank will end up being promoted.

Making PPC advertising work: tips and ideas

  • When you want to start a PPC campaign like this, the main focus is to try and bid on the best keywords. Having a keyword group related to your products or services and which is very relevant is the most important thing to take into consideration.
  • You need to ensure that you always increase the quality score. Creating great landing pages and keeping keywords relevant is crucial and it can make a huge difference. Whether you use white label PPC outsourcing or just handle these things yourself, they are extremely important to take into consideration.
  • Your landing page needs to have persuasive content that’s relevant to the product and niche. At the same time, you also need to include a very good call to action at the end. The CTA needs to be optimized for specific searches, so integrating the best keyword is a crucial aspect to take into consideration.
  • When you create a great ad, making the copy appealing and interesting is exciting, and it can indeed make a huge difference if you manage it appropriately.
  • Keyword research needs to be exhaustive, you should have a blend or simpler, but also long tail keywords. Making it expansive is important too, since you want to adapt and implement new ideas and keywords at all times. Keep it relevant and always optimize based on the scope of your business.

Why should you outsource your PPC ads and Google Local Service Ads Management?

The thing to keep in mind about creating great promotional campaigns is that setting them up properly will get you very close to the finish line already. However, that also means you have to spend a lot of time to research keywords, create the best landing pages, understand your audience and implement everything according to your own requirements. Which is why you want to outsource PPC management and outsource PPC services instead of trying to do all of it on your own. Not only that, but it also comes with a plethora of benefits as you can see below:

  • PPC outsourcing gives you access to the utmost expertise from people with lots of industry experience. Sure, you can try to do things on your own, but if you outsource AdWords management and access PPC services from professionals you save both time and money. And yes, you get access to people that have been doing this successfully for more than a decade. It’s the ideal way to get in front of the competition and achieve success.
  • When you use white label PPC outsourcing services, you get to claim all the work is done for yourself. That means you get to promote such services on your own, and the outsourcing team will handle everything for you in the background.
  • PPC outsourcing gives you access to the best and latest industry knowledge. There are trend changes in the PPC world all the time, so it makes a lot of sense to work with people that you can trust. Which is why it makes sense to outsource PPC services, since it’s the ideal way to access the best and latest knowledge, things that will help you enhance your campaigns and give them that extra efficiency you need.
  • When you use PPC outsourcing services, that means you will have an entire team working for you. Outsourcing PPC ads and Google Local Service Ads Management to a Google Partnered agency is great since you always have top of the line professionals ready to help you achieve success in the business world.
  • When you outsource PPC services, that also means you will be able to harness your time and make the most out of it. You have better time management, which in turn gives you amazing ways to grow and expand your business the way you always wanted.
  • Another great aspect when you outsource AdWords management and PPC services in general is that you get to see results faster. The agency will help optimize everything for speed and efficiency, which is hard to do when you don’t have any or little knowledge. It makes a lot of sense to focus on results this way, so it’s definitely a thing to take into consideration.
  • Outsourcing to professionals means you have access to some of the best industry resources, and that will make it easier than ever to increase the success rate of your PPC campaigns. If you would do these things yourself, then you would have to pay quite a lot of money for those tools. But via outsourcing you get to have access to all these services and tools at a very low price.

Conclusion

White label PPC outsourcing is designed to help you manage PPC management and implement the right solutions for clients. Not only is it an efficient way to optimize your PPC and advertising campaigns in general, but you also have the opportunity to stay up to date with the industry requirements. We encourage you to outsource PPC services and all your Google AdWords management, then you will find it easier to enhance the results of your advertising campaigns, while pushing them to the next level!

If you have further questions, contact Grow Marketing today for a free consultation.


Is Paid Search Advertising Necessary for Businesses?

Why Is Paid Search Marketing Necessary for Businesses?

New customers may reach your business in many ways. However, one of the most consistent and impactful ways to increase your client-base is through paid search marketing. While challenging, paid search marketing provides businesses with a way to directly connect with new customers looking for their services. As opposed to traditional marketing mediums, search engine advertising provides a direct connection between searching consumers and ready-to-service businesses.

Top 5 Benefits of Paid Search Advertising

  1.  Only Pay for Clicks on Your Ad: Instead of paying to advertise in front of potential & non-potential new customers, Paid search marketing only costs money when a businesses ad is clicked on after a targeted search is performed. This means that anyone clicking on your ad is a targeted user specifically looking for your service and only after they click to call or click to enter your website are you charged as an advertiser.
  2.  Data-Driven Solutions: Businesses need to react quickly to changes in their competitive landscapes. Paid search analytics provide the advertiser with unique insight into how the campaign can perform better and what steps to take to increase lead flow, decrease lead cost, and increase overall ROI.
  3. Directly Target Your Customers: Imagine developing a one-way highway leading directly to your business filled with new customers looking for your services. This is the power of paid search marketing and why it has provided small businesses like yours with extreme growth. By targeting new customers & retargeting similar customers, Paid search marketing designs a direct route for new clients to find your business.
  4. Control Your Budget: Marketing contracts can bear too much weight on business expenses by consistently high payments being due each month. Paid search advertising allows you to control your budget and change it at a moment’s notice. This allows you to increase your visibility during your slowest months and save money on advertising through your busiest months.
  5. Determine a Real ROI: Too often are business owners faced with difficulties when determining a real ROI from their marketing efforts. Paid search advertising provides all the data necessary that when linked with proper website tracking can provide businesses with a transparent and direct figure on the return from their marketing spend.

How Expensive is Paid Search Advertising?

Search advertising campaigns operate on a daily, weekly, or monthly budget. These values are completely adjustable and can especially complement businesses during the times they need new customers the most. This is a major benefit to small businesses as they are not locked-in to a predetermined monthly cost throughout an entire year. The ROI of search marketing also increases over time as data is utilized to increase search marketing campaign performance.

Paid search engine marketing also entails management fees. This requires a free consultation to determine how we can help your business grow. Contact Grow Marketing for a free quote.

Choosing The Right Digital Ads Agency

Deciding on the right digital ads agency for your business is crucial. As digital marketing’s landscape continues to evolve, it’s important to ensure that your business is competitively positioned. Grow Marketing helps businesses maximize their online visibility through paid search advertising (Google Ads, Google Retargeting, Google Local Service Ads, YouTube Ads, & Microsoft Ads)

By consistently helping service-based businesses grow by means of reaching new customers & exceeding revenue goals; Grow has developed hands-on experience & consistently achieved industry-leading results. Realtime reporting & analytics allow Grow to effectively strategize, communicate, and perform for clients across the country.

Through our proven results & non-stop efforts, our clients are positioned to successfully maneuver the ever-changing & competitive landscape, that is, digital advertising.