Advertising for Painters Online

Does Your Painting Company Need Google Local Service Ads & Pay-Per-Click Ads in 2023?

Yes! Your Painting Company Needs Google Local Service Ads & Pay-Per-Click Ads in 2023

Pay-Per-Click advertising has maintained its #1 status as a Painting Company’s best way to advertise online & increase clientele through Google Search or Microsoft Bing.

Google Local Service Ads for Painters

What Are Local Service Ads for Painters?

Recently, Google’s Local Service Ads (LSA’s) launched as a new ad format for Painting Companies around the country to take advantage of. This new competitive ad format presents itself in a way for potential clients to call your Painting Company directly; And provides a unique new “Google Screened” badge alongside of your Painting Company’s name.

Here are some valuable points on how Local Service Ads (LSA’s) can benefit your Painting Company & how they are different from the traditional Pay-Per-Click Ad. If you have further questions, contact Grow Marketing today for a free consultation.

Google Local Service Ads Agency

#1) Local Service Ads Show Higher Than Pay-Per-Click Ads

Local Service Ads (LSA’s) ad space will generally rank higher than any Pay-Per-Click Ads because of the Google Screened assurance for Google & its search users. This provides a new opportunity for Painting Companies to get seen more consistently at the top of the search results page. If you’re currently only paying for Pay-Per-Click Ads, Local Service Ads is one of the best options for improving the overall search ranking and visibility.

#2) Local Service Ads Utilize a Pay-Per-Lead Model, Not a Pay-Per-Click Model

While Pay-Per-Click campaigns are heavily focused on the Cost-Per-Click (CPC), Google Local Service Ads use a pay-per-lead model instead of a pay-per-click model. That means that your ads account is only charged when someone calls or messages your Painting Company. Calls are recorded automatically, and any spam calls or messages can be disputed for ad credits back. The Local Service Ads medium provides Painting Companies with direct insight into what they are paying per call and what opportunities they may have to drive even more new clientele.

#3) Local Service Ads Improve ROI Transparency, But Lack Leverage

Combining a pay-per-lead model with attribution reports allows Painting Companies to have direct insight into their digital ad spend ROI. However, Google Local Service Ads strict model halts the ability for Painting Companies to leverage data to lower overall costs and improve campaign performance. Local Service Ads allow Painting Companies to select which type of new client case calls they’d like to receive; However, it stops short of allowing advertisers to further benefit Painting Companies by improving their results with little or no impact on campaign dollars spent.

#4) A High-Quality Google My Business Page is Required

For your Painting Company to truly harness the positive impact of Google Local Service Ads, a high-quality Google My Business page with multiple 5-star reviews in the past 30 days is required. It’s also suggested that the Painting Company maintains the Google My Business page regularly by means of posting, photo updates, as well as review replies & daily review requests. Because Google Local Service Ads are directly linked to your Google My Business page, you must ensure that all information is also accurate prior to launching your Local Service Ads.

#5) Getting Google Screened Requires Owner, Business, & License Verification

Unlike Pay-Per-Click ads, the Google Local Service platform requires Painting Companies to verify their licenses as well as provide any necessary information for Painting Company verification. While this process is quick, it can take time if not kept up with. After the verification has been approved, the Painting Company is responsible for consistently sending in any required documents from Google and monitoring the Google Screened approval status.

Google Screened Badge for Local Service Ads

 

Should Your Painting Company Invest in Google Local Service Ads or Pay-Per-Click Ads in 2023?

The majority of Painting Companies would benefit from advertising in both the Local Service & Pay-Per-Click ad space. The transparency of Local Service Ads combined with the potential leverage of Pay-Per-Click Ads will allow a Painting Company to generate the most visibility at the lowest possible lead cost.

Being Google Screened also provides competitive benefits. Google always wants to ensure that its search users are having the best experience possible. This means they are more willing to show a Google Screened Painting Company, rather than a Painting Company that has not undergone the Google Screening process.

Digital search consumers can expect to see Local Service Ads more often, which means your Painting Company should take the proper steps to take advantage of upcoming advertising mediums like Google Local Service Ads.

If you are interested in learning how Pay-Per-Click ads or Local Service Ads can help your Painting Company generate more clients, reach out to Grow Marketing now!


Google Ads for Law Firms

The Real Differences Between Local Services Ads & Pay-Per-Click Ads for Law Firms

What are the Real Differences & Does Your Law Firm Need Both in 2023?

Pay-Per-Click advertising has maintained its #1 status as a law firms’ best way to advertise online & increase clientele through Google Search or Microsoft Bing.

Google Local Service Ads for Law Firms

What Are Local Service Ads for Lawyers?

Recently, Google’s Local Service Ads (LSA’s) launched as a new ad format for law firms around the country to take advantage of. This new competitive ad format presents itself in a way for potential clients to call your law firm directly; And provides a unique new “Google Screened” badge alongside of your law firm’s name.

Google Screened Badge for Local Service Ads

Here are some valuable points on how Local Service Ads (LSA’s) can benefit your law firm & how they are different from the traditional Pay-Per-Click Ad. If you have further questions, contact Grow Marketing today for a free consultation.

#1) Local Service Ads Show Higher Than Pay-Per-Click Ads

Local Service Ads (LSA’s) ad space will generally rank higher than any Pay-Per-Click Ads because of the Google Screened assurance for Google & its search users. This provides a new opportunity for law firms to get seen more consistently at the top of the search results page. If you’re currently only paying for Pay-Per-Click Ads, Local Service Ads is one of the best options for improving the overall search ranking and visibility.

#2) Local Service Ads Utilize a Pay-Per-Lead Model, Not a Pay-Per-Click Model

While Pay-Per-Click campaigns are heavily focused on the Cost-Per-Click (CPC), Google Local Service Ads use a pay-per-lead model instead of a pay-per-click model. That means that your ads account is only charged when someone calls or messages your firm. Calls are recorded automatically, and any spam calls or messages can be disputed for ad credits back. The Local Service Ads medium provides law firms with direct insight into what they are paying per call and what opportunities they may have to drive even more new clientele.

#3) Local Service Ads Improve ROI Transparency, But Lack Leverage

Combining a pay-per-lead model with attribution reports allows law firms to have direct insight into their digital ad spend ROI. However, Google Local Service Ads strict model halts the ability for law firms to leverage data to lower overall costs and improve campaign performance. Local Service Ads allow law firms to select which type of new client case calls they’d like to receive; However, it stops short of allowing advertisers to further benefit law firms by improving their results with little or no impact on campaign dollars spent.

#4) A High-Quality Google My Business Page is Required

For your law firm to truly harness the positive impact of Google Local Service Ads, a high-quality Google My Business page with multiple 5-star reviews in the past 30 days is required. It’s also suggested that the law firm maintains the Google My Business page regularly by means of posting, photo updates, as well as review replies & daily review requests. Because Google Local Service Ads are directly linked to your Google My Business page, you must ensure that all information is also accurate prior to launching your Local Service Ads.

#5) Getting Google Screened Requires Owner, Business, & License Verification

Unlike Pay-Per-Click ads, the Google Local Service platform requires law firms to verify their licenses as well as provide any necessary information for firm verification. While this process is quick, it can take time if not kept up with. After the verification has been approved, the law firm is responsible for consistently sending in any required documents from Google and monitoring the Google Screened approval status.

Should Your Law Firm Invest in Google Local Service Ads or Pay-Per-Click Ads in 2023?

Majority of law firms would benefit from advertising in both the Local Service & Pay-Per-Click ad space. The transparency of Local Service Ads combined with the potential leverage of Pay-Per-Click Ads will allow a law firm to generate the most visibility at the lowest possible lead cost.

Being Google Screened also provides competitive benefits. Google always wants to ensure that its search users are having the best experience possible. This means they are more willing to show a Google Screened law firm, rather than a law firm who has not undergone the Google Screening process.

Digital search consumers can expect to see Local Service Ads more often, which means your law firm should take the proper steps to take advantage of upcoming advertising mediums like Google Local Service Ads.

If you are interested in learning how Pay-Per-Click ads or Local Service Ads can help your firm generate more clients, reach out to Grow Marketing now!


Is Paid Search Advertising Necessary for Businesses?

Why Is Paid Search Marketing Necessary for Businesses?

New customers may reach your business in many ways. However, one of the most consistent and impactful ways to increase your client-base is through paid search marketing. While challenging, paid search marketing provides businesses with a way to directly connect with new customers looking for their services. As opposed to traditional marketing mediums, search engine advertising provides a direct connection between searching consumers and ready-to-service businesses.

Top 5 Benefits of Paid Search Advertising

  1.  Only Pay for Clicks on Your Ad: Instead of paying to advertise in front of potential & non-potential new customers, Paid search marketing only costs money when a businesses ad is clicked on after a targeted search is performed. This means that anyone clicking on your ad is a targeted user specifically looking for your service and only after they click to call or click to enter your website are you charged as an advertiser.
  2.  Data-Driven Solutions: Businesses need to react quickly to changes in their competitive landscapes. Paid search analytics provide the advertiser with unique insight into how the campaign can perform better and what steps to take to increase lead flow, decrease lead cost, and increase overall ROI.
  3. Directly Target Your Customers: Imagine developing a one-way highway leading directly to your business filled with new customers looking for your services. This is the power of paid search marketing and why it has provided small businesses like yours with extreme growth. By targeting new customers & retargeting similar customers, Paid search marketing designs a direct route for new clients to find your business.
  4. Control Your Budget: Marketing contracts can bear too much weight on business expenses by consistently high payments being due each month. Paid search advertising allows you to control your budget and change it at a moment’s notice. This allows you to increase your visibility during your slowest months and save money on advertising through your busiest months.
  5. Determine a Real ROI: Too often are business owners faced with difficulties when determining a real ROI from their marketing efforts. Paid search advertising provides all the data necessary that when linked with proper website tracking can provide businesses with a transparent and direct figure on the return from their marketing spend.

How Expensive is Paid Search Advertising?

Search advertising campaigns operate on a daily, weekly, or monthly budget. These values are completely adjustable and can especially complement businesses during the times they need new customers the most. This is a major benefit to small businesses as they are not locked-in to a predetermined monthly cost throughout an entire year. The ROI of search marketing also increases over time as data is utilized to increase search marketing campaign performance.

Paid search engine marketing also entails management fees. This requires a free consultation to determine how we can help your business grow. Contact Grow Marketing for a free quote.

Choosing The Right Digital Ads Agency

Deciding on the right digital ads agency for your business is crucial. As digital marketing’s landscape continues to evolve, it’s important to ensure that your business is competitively positioned. Grow Marketing helps businesses maximize their online visibility through paid search advertising (Google Ads, Google Retargeting, Google Local Service Ads, YouTube Ads, & Microsoft Ads)

By consistently helping service-based businesses grow by means of reaching new customers & exceeding revenue goals; Grow has developed hands-on experience & consistently achieved industry-leading results. Realtime reporting & analytics allow Grow to effectively strategize, communicate, and perform for clients across the country.

Through our proven results & non-stop efforts, our clients are positioned to successfully maneuver the ever-changing & competitive landscape, that is, digital advertising.