57 New Stone Restoration Jobs at $81 Each. Across a 7,000-Keyword Account That Covers Every City in New Jersey.

The difference between “refinish my marble” and “replace my countertop” is one word. Getting that classification right across 7,000 keywords is what 12.3x ROAS looks like.

~$57,000

Estimated Revenue — Q1 2026

$4,634

Spent on Google Ads

New Job Inquiries

$81

Cost Per New Job

12.3x

Est. Return on Spend

7,000+

Active Keywords

Why 7,000 Keywords

Most Google Ads accounts for local service businesses run 50-500 keywords. This one runs 7,000+.
The logic: generic service terms like marble polishing or granite restoration compete against the entire country.
Location-specific terms like Marble Polishing Chatham NJ or Granite Restoration Summit NJ compete against a fraction of the advertisers at a fraction of the CPC.
how location-specific keywords reduce CPC explains the Quality Score mechanism behind this.
Higher ad relevance, lower CPC, higher conversion rate. 7,000 keywords is what comprehensive NJ statewide coverage looks like when done correctly.

The One-Word Classification Problem

The most important distinction in this account isn’t between service types. It’s between two buyer intentions that use nearly identical vocabulary.
Service verbs — resurface, refinish, polish, seal, restore, hone — signal a homeowner who wants existing stone improved. Replacement vocabulary — new, replace, install, buy — signals someone heading to a showroom.
These are completely different buyers. See restoration versus replacement in stone and countertop Google Ads for the full classification framework.
The classification is applied across all 7,000 keywords and reviewed monthly as new search patterns emerge. Every dollar in this account reaches a restoration buyer, not a replacement buyer.

The Compounding Argument

12.3x in Q1 is not the best this account will ever perform.
As Smart Bidding accumulates conversion data — which searches in which townships produce actual restoration jobs — it optimizes toward the highest-converting searches at the lowest cost.
Quarter one establishes the baseline. Quarter four runs significantly more efficiently.

At $81 per job on an average $1,000-1,800 restoration project, this account already returns 12x-22x depending on job type. The range improves as the algorithm learns which job categories produce the highest-value conversions. That learning compounds every month.

Five Questions Stone Restoration Companies Actually Search For

What is a good cost per lead for a stone restoration company on Google Ads?

The home services benchmark is $40-80 per lead. Stone restoration jobs average $400-$1,800, so even $81 per lead represents a strong return. This NJ statewide account covers every city and township in New Jersey — a much larger and more expensive geographic footprint than a typical local campaign. The 12.3x ROAS reflects that context.

Why does a stone restoration company need 7,000 keywords?

Because location-specific exact-match keywords compete in a smaller auction than generic service terms. Marble Polishing Chatham NJ sees a fraction of the competition — and charges a fraction of the CPC — compared to marble polishing or marble restoration NJ. 7,000 keywords covering every NJ city is what full statewide efficiency looks like.

How do you tell the difference between a restoration search and a replacement search?

The verb. Resurface, refinish, polish, seal, restore, hone — these are service actions someone wants performed on existing stone. New, replace, install, buy, fabricate — these signal a purchase at a countertop showroom. The restoration buyer and the replacement buyer use nearly identical nouns. The verb is the signal that separates them.

How often does a stone restoration Google Ads account need to be reviewed?

Monthly for search term review — new patterns appear constantly as match types expand and the account reaches new search territory. Quarterly for a full keyword architecture review. An account with 7,000+ keywords and statewide coverage generates significant search term volume. It needs both cadences.

How does a stone restoration specialist compete with large home improvement companies on Google Ads?

By being more specific. A large home improvement company bids broadly on countertop and stone terms. A restoration specialist bids on restoration-specific terms in specific locations. The competition for Marble Polishing Short Hills NJ is a fraction of the competition for marble countertops NJ. Specificity doesn’t just win — it wins cheaper.

Google Ads for stone restoration and home services companies across NJ and beyond.
A free audit shows you what a 7,000-keyword statewide account looks like for your service area.
growmarketingco.com/services/free-google-ads-audit