What This Ad Spend Actually Returned
$1,176 in Google Ads generated 1,611 confirmed customer actions over the campaign period.
At a $30 average order, that’s an estimated $48,330 in revenue — a 41x return on every dollar spent.
The national restaurant Google Ads CPC benchmark is $1.92. This campaign averaged $0.22 per click — 89% below the industry average. Lower CPC means more customers reached per dollar, which is what drives the 41x return.
Why Late-Night Campaigns Are Different
Nashville’s late-night food search volume spikes after 10pm. A campaign built for a late-night pizza brand needs bid multipliers that reflect that reality. See why late-night restaurant Google Ads need their own campaign for the full framework.
Grow Marketing ran higher bids after 9pm and structured separate ad groups for delivery intent, takeout intent, and late-night dining intent. Each group reaches a different type of hungry person with messaging that matches exactly what they’re looking for.
Ads link directly to the online ordering system with no extra clicks between the search and the order. Every point of friction eliminated is a conversion that doesn’t drop off.
Where the Revenue Came From
“Pizza Takeout Near Me” alone drove 708 clicks at $0.32 per click. That single search term generated more orders than most restaurant campaigns produce in total.
