What This Ad Spend Actually Returned
$4,620 in Google Ads over Q1 2026 generated 783 confirmed trip booking actions.
At an average $450 charter trip, that’s an estimated $352,350 in quarterly revenue — a 76x return on ad spend.
Q1 is peak season for Florida Keys fishing. Tourists are searching for charter options weeks in advance. The campaign is built to capture that planning intent and convert it to bookings before competing charters do.
The Islamorada Charter Market
Islamorada is one of the most competitive fishing charter markets in the US. Dozens of charter captains compete for the same pool of searching tourists across backcountry, offshore, and reef fishing trips.
The buyer journey for a fishing charter is different from most local services. The searcher is often from out of state, planning a trip weeks or months ahead, comparing multiple charter options before booking.
The campaign captures multiple stages of that journey: early research searches like Islamorada fishing charters, specific species searches like tarpon fishing Islamorada, and bottom-of-funnel booking searches like fishing charter Islamorada FL book now.
Top converting search terms
100% impression share on tarpon fishing and yellowtail snapper searches. When a tourist searches for a specific species charter in Islamorada, this company’s ad is the first thing they see — every time.
