What 80.65% Absolute Top Means
Top impression rate measures how often your ad appears somewhere in the Google Guaranteed section. 99.57% means this contractor appeared there on virtually every electrical search.
Absolute top impression rate measures how often your ad is the very first result shown — above all other LSA ads, above all paid search ads, above all organic results.
80.65% means this contractor held that #1 position on more than 4 out of every 5 impressions over 18 months.
That’s not just visibility. That’s dominance. When a homeowner in this contractor’s market searched for an electrician, the first business they saw was this one — consistently, for a year and a half.
Why Electrical Is the Right LSA Vertical
Electrical service calls are emergency-driven. A tripped breaker, a sparking outlet, a panel upgrade before a home sale — customers don’t comparison shop for weeks.
They search. They see the Google Guaranteed badge. They call.
LSA was built for exactly this buyer behavior. Pay-per-lead means the contractor only pays when a homeowner actually reaches out — not when they browse and leave. For a high-urgency service category, that alignment is close to perfect.
The Lead Breakdown
At 84,014 total ad impressions over 18 months, this contractor was seen by the equivalent of a small city’s worth of homeowners searching for electrical services. 866 of those searches converted to verified leads — a 1.03% lead conversion rate from impression to verified contact, which is strong for a local services category.
