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  • Google Ads Case Study
  • Restaurant, Bar & Event Venue
  • Jersey City, NJ
  • Nov 2025-Apr 2026

32,510 Customer Actions on $10,470 in Google Ads. $0.32 Each. A Jersey City Restaurant, Bar, and Event Venue.

Restaurant. Bar. Brunch. Happy hour. Karaoke. A Jersey City full-service venue. $10,470 in Google Ads. 32,510 total customer actions at $0.32 each. 23 tracked conversion types.

32,510
Total Customer Actions — Nov 2025-Apr 2026

$0.32 per action · $10,470 spend · $0.66 avg CPC · 194 search terms

$10,470
Spent on Google Ads

Nov 2025-Apr 2026

32,510
Customer Actions

23 conversion types

$0.32
Cost Per Action

vs. $15-35 restaurant avg.

2,784
Verified Store Visits

physical foot traffic

3,112
Direction Requests

Google Maps pipeline

What $0.32 Per Customer Action Means for a Venue


The restaurant industry average is $15-35 per new customer. At $0.32 per action, this venue produces customer engagement at 99% below the industry benchmark.
The number is large because the conversion tracking is comprehensive.
Every way a customer can engage with this venue through Google Ads is tracked — store visits, direction requests, menu views, brunch page visits, order clicks, calls, karaoke night page views, and more.
32,510 total actions from $10,470. That’s not just volume — it’s a venue that has made itself the default answer for every relevant local search.

23 Conversion Types — Every Touchpoint Covered

100% Impression Share on Every High-Value Search


194 search terms. 100% top-of-page impression share on Restaurant Open Now, Wings in the area, Fun Happy Hour Spot, Affordable Breakfast Near Me, Affordable Dining Near Me, Affordable Drinks Near Me, Happy Hour Bar Near Me, and Happy Hour Bars in the area.
When a local resident or visitor searches for any of those things, this venue is the first result. 100% of the time. On all of them simultaneously.

‘Places To Have Breakfast’ drove 764 clicks at $1.59 per click — the highest CPC in the account, and the highest converting. The searcher framing — ‘places to have’ versus ‘breakfast near me’ — signals active planning. This is someone choosing a venue for an occasion, not just finding something open. Those clicks are worth the premium.

Table of Contents

Table of Contents

Five Questions Restaurant and Bar Owners Actually Ask

How do you track 23 different conversion types for a restaurant?

Google’s verified store visit data covers physical foot traffic. Call extensions and website call tracking cover phone actions. Custom page view goals cover specific pages like brunch menus and event pages. Google Maps integration covers directions, menu views, and profile engagements. the three-conversion rule for restaurants explains the foundational setup.

The restaurant average is $15-35 per new customer. A venue with broad Google Maps presence and multiple tracked touchpoints can achieve dramatically below that. the venue achieved $0.32 per action across 32,510 total engagements. restaurant Google Ads benchmarks 2026 has full context.

Yes. Brunch, happy hour, karaoke, and general dining attract different searchers at different times. Separate ad groups — or campaigns — for each format allow different ad copy, different time-of-day bid adjustments, and clean data on which offering drives the most foot traffic. the venue runs 194 search terms across all formats simultaneously.

Google Maps searches — restaurant near me, happy hour near me, bar near me — trigger local ads that appear at the top of Maps results. When someone clicks, they can call, get directions, view the menu, or visit the website. Every one of those actions is tracked as a conversion. This account generated 3,112 direction requests and 2,784 verified store visits from those Map interactions.

Immediate local intent: restaurants near me, bars near me, happy hour near me, brunch near me, bar open now. Event-specific: karaoke bar near me, trivia night near me, live music bar. Occasion-specific: places to have brunch, fun spots for drinks. All of these are active in this account — and all hold 100% top-of-page impression share.

Google Ads for restaurants, bars, and multi-format venues across NJ, NYC metro, and nationwide.


A free audit shows what your current account is returning — and what 23 conversion types looks like.
growmarketingco.com/services/free-google-ads-audit

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