Why This Data Is Different
Published Google Ads benchmark reports aggregate all accounts — well-managed and poorly managed, new and mature, correctly tracked and broken. The averages include enormous waste.
The numbers below are from Grow Marketing’s active accounts: real results from real campaigns with complete conversion tracking, buyer-intent keyword structures, and active search term management.
They represent what a well-built campaign produces — not the average of everything.
The average includes accounts with broken tracking, wrong keywords, and zero management. This doesn’t.
Restaurant
Industry average: $1.92 CPC, $15-35 per customer. Grow Marketing portfolio:
- NJ pizzeria (6 months): $0.38 CPC, $0.53 per customer action, 56.5x ROAS
- Nashville late-night pizza: $0.22 CPC, $0.73 per customer action, 41x ROAS
- NJ neighborhood diner: $0.68 per verified walk-in, 44.2x ROAS
- NJ Italian BYOB bistro: $4.77 per reservation inquiry
Home Services — Cleaning
Industry average: $40-80 per new client. Grow Marketing portfolio:
- PA house cleaning company: $4.40 per new customer, 89% below industry average
- NJ Shore painting contractor: $50-80 per commercial/residential lead
Home Services — HVAC and Plumbing
Industry average: $40-85 per lead. Grow Marketing portfolio:
- Middletown NJ HVAC and plumbing (3 campaigns): $24.73 blended CPA
- Middletown home market specifically: $14.09 per conversion
- 3,500 total conversions in one year
Home Services — Roofing
Industry average: $120-180 per conversion. Grow Marketing portfolio:
- Melbourne FL metal roofing (5 years): $131.68 blended CPA
- 1,940 total conversions, 643 keywords, 100% top-of-page x8+
Legal
Industry average: $80-130 per lead. Grow Marketing portfolio:
- NJ criminal defense and family law: $19.40 per conversion, 127.5% YoY growth
- NYC credit card debt defense: $59 per lead in a $80-130 vertical
Fitness and Wellness
Industry average: $15-45 per new member. Grow Marketing portfolio:
- NJ pilates studio: $1.48 per booking, 90% below industry average
- FL personal training studio: $4.40 per customer action
- NJ strength and conditioning gym: $0.57 per customer action, 100% top-of-page x8
- NJ taekwondo academy: $78.36 per enrollment conversion
B2B and Professional Services
Industry average: $50-120 per lead. Grow Marketing portfolio:
- NJ title company: $20.54 per lead vs $60-100 industry average
- NYC restaurant marketing agency: $218 per B2B lead, $54,000+ estimated LTV per client
- Martial arts SaaS platform: $48 per signup vs $50-120 B2B average
Local and Specialty
No standard benchmark — varies widely by vertical. Grow Marketing portfolio:
- FL fishing charter: $3.45 per booking
- NJ custom jewelry studio: $6.96 per ring inquiry, 91.3% top-of-page
- Warren County NJ car wash: $1.41 per customer action
- NJ gutter company: $138 per lead, dual Google Ads + LSA presence
What the Pattern Shows
Across every vertical, the gap between industry average and well-managed performance is 60-96%. The mechanism is always the same: buyer-intent keywords, complete conversion tracking, active search term management, and sustained campaign history.
The vertical benchmarks differ — roofing will never reach $0.57 per conversion. But every vertical has a version of this gap. The industry average includes everyone. These numbers reflect what deliberate management produces.
