What the Portfolio Actually Produces
A NJ pizzeria: $0.38 avg CPC, $0.53 per customer action, 56.5x ROAS over 6 months.
A Nashville late-night pizza brand: $0.22 avg CPC, $0.73 per customer action, 41x ROAS.
A NJ neighborhood diner: 728 verified walk-ins at $0.68 each on a 5-week, $654 budget.
A NJ Italian BYOB bistro: $4.77 per reservation inquiry — vs. a $15-35 industry average.
The Three-Conversion Framework
Every restaurant campaign Grow Marketing manages tracks three conversion types from day one.
- Online orders — tracked via your ordering platform or website confirmation page
- Phone calls from ads — tracked via Google’s call extension forwarding system
- Phone calls from the website — tracked via a dynamic call tracking tag
Together, these give Smart Bidding the full signal it needs to find the right customer at the lowest possible cost. Campaigns tracking all three consistently outperform campaigns tracking one.
Buyer Intent Keywords Only
No recipe searches. No food delivery app confusion. No out-of-area intent. Every keyword in a Grow Marketing restaurant campaign is from a searcher who is ready to order, book, or walk in — right now.
The national restaurant average CPC is $1.92. Our portfolio averages $0.35-0.80. The gap is Quality Score — earned by matching keywords, ads, and landing pages to buyer intent only.
Markets We Know
Bergen County NJ — BYOB culture, dense Italian restaurant competition, local search dominance
Jersey City NJ — high foot traffic, multi-format venue strategy, Google Maps optimization
NJ Shore — seasonal demand curves, tourist intent, year-round versus summer campaign structures
Nashville TN — late-night entertainment district dynamics, post-event food searches
National — any market, any cuisine, same core framework
