Results Across the Portfolio
NJ pilates studio: $1.48 per booking — 90% below the $15-45 fitness industry average.
NJ strength and conditioning gym: $0.57 per customer action, 100% top-of-page on 8 searches simultaneously.
FL personal training studio: $4.40 per customer action — mirrors the PA cleaning company result exactly.
NJ taekwondo academy (two markets): $78.36 per enrollment conversion, 85.2% top-of-page.
The Cross-Intent Strategy
The float therapy center’s best keyword was ‘massage near me’. The taekwondo academy’s most efficient term was ‘kickboxing near me’. Cross-intent wellness searches capture the audience that wants your outcome but hasn’t discovered your specific service yet.
We map the full adjacent intent landscape for every fitness studio — the larger audience searching for the same outcome through different vocabulary.
7 Conversion Types for Gyms
Direction requests. Website visits from Maps. Click-to-call. Phone calls from ads. Form submissions. Store visits. Menu views. Every way a prospective member can interact with the studio through Google — tracked and counted.
A gym tracking only form submissions sees 28 of 5,530 actual data points. With all 7 tracked, Smart Bidding optimizes against the full signal and finds the right members at the lowest cost.
100% Top-of-Page on the Right 8 Searches
You don’t need to dominate 500 keywords. You need to be the absolute first result every time for the 8-15 searches that describe your specific service in your specific area.
A NJ strength gym holds 100% top-of-page on Weight Training For Women, Youth Sports Training Near Me, Personal Fitness Trainer, Strength And Conditioning, and 4 more — simultaneously. At $0.88 avg CPC.
