Your Google Ads Account Has Problems. We’ll Find Them.
A NJ painting contractor spent $3,446 on Google Ads. The account showed zero customer conversions. The keywords were right. The impression share was solid. Three things were wrong:
- Conversion tracking was firing on the form page instead of the confirmation page — every form submission went unrecorded
- No call tracking was configured — the vertical’s primary conversion type was completely invisible
- $538 per quarter going to commercial pressure washing searches — a service the company doesn’t offer
Three fixes. One afternoon. The campaign was working the entire time. The reporting just wasn’t showing it.
What the Audit Checks
Conversion tracking
Is every conversion type firing correctly? Forms, phone calls from ads, phone calls from the website, store visits where applicable. Broken tracking is the most expensive and most common account problem.
Search term waste
What percentage of spend is going to searches that will never convert? Adjacent services, job seekers, DIY intent, competitor brand names. We identify every waste category and the dollar amount it’s consuming.
Quality Score
Are your keywords earning the lowest possible CPCs? Quality Score is the primary cost-control lever in Google Ads. Low Quality Scores mean you’re paying more than you need to for every click.
Campaign structure
Are practice areas, service types, or audience segments separated correctly? A mixed campaign produces generic ad copy that speaks to no one and earns lower Quality Scores.
Brand term protection
Is your own name bidding at the highest priority? Is anyone searching for you by name and seeing a competitor’s ad instead?
What You Get
A documented audit covering every section above, with specific findings and specific fixes. No sales pitch. No vague recommendations. The exact problems and the exact solutions.
If the account is genuinely well-built, we’ll tell you that too. We’ve done audits where the main recommendation was to keep doing what’s already working.
