Roofing Is Google Ads on Hard Mode
$27.61 average CPC across the account. Some keywords hit $59-88 per click. Roofing in Florida is one of the most competitive Google Ads markets in the country.
Storm seasons. Insurance claims. A constant influx of new contractors. Every roofing company in Brevard County is competing for the same homeowner who needs a new roof. The auctions are expensive and the stakes on each click are real.
At $131.68 blended CPA against roofing jobs worth $8,000-25,000+, the math works. Year 5 CPA is significantly below year 1.
Five years of conversion data has taught the algorithm which local searches produce clients. See how Google Ads campaigns compound over time.
What 1,940 Conversions Looks Like
30 tracked conversion types across 5 years. Every stage of the roofing sales process covered.
643 Keywords — The Full Brevard County Footprint
The a Melbourne FL metro market area is a metro market. The keyword structure covers residential installation, replacement, repair, and metal roofing specialty — each with community modifiers across Brevard County.
100% top-of-page impression share on 8+ priority searches — including Metal Roof Installation, Residential Roofer, New Roof Company, and Roof Replacement.
When a local homeowner searches for a roofing company, this one is the first thing they see.
‘Good roofing contractor’ costs $88.72 per click — the most expensive term in the account. It’s also one of the highest-converting. A searcher willing to use the word ‘good’ has already decided on quality over price. That term gets the highest bid priority in the account.
