Phone-alt Envelope
  • Google Ads Case Study
  • Licensed Electrician
  • Monmouth County / NJ Shore
  • Apr 2025-Apr 2026

Average CPC: $23. 255 Phone Calls Per Year. A NJ Electrician in a Competitive Shore Market.

$38,910 in annual spend. 148 calls directly from ads. 107 more from the website. 65% top-of-page impression share. In a NJ Shore electrical market where clicks cost $23.

255+
Annual Phone Calls From Google Ads

148 direct from ads + 107 from site · $38,910 annual spend · $23 avg CPC

$38.9K
Annual Google Ads Spend

Apr 2025-Apr 2026

148
Calls Directly From Ads

call extension clicks

107
Additional Phone Calls

from website post-click

$23
Avg. Cost Per Click

NJ Shore electrical market

65.5%
Top-of-Page Impression Share

Monmouth County searches

Why $23 Per Click Changes Everything


Licensed electrician is one of the most expensive home services verticals on Google Ads. In Monmouth County NJ, the average CPC is $23. Best electrical service near me reaches $23.49. Licensed electrician near me: $21.94. Electrician Red Bank: $24.53.
At those prices, wasted clicks aren’t an inconvenience. They’re a budget problem. A single wrong search term running for a quarter at $23 per click costs real money with zero conversions to show for it.
This is why the classification work — which searches to support, which to exclude, which competitors to block — runs monthly. Not quarterly. Monthly.

Two Campaigns — Standard Electrical and EV Chargers


Standard electrical work and EV charger installation are separate campaigns with separate keywords, separate ad copy, and separate bid strategies.
Standard electrical: best electrical service, licensed electrician near me, electrical contractor Monmouth County, 24-hour emergency electrician, and all township-specific variants across the Shore area.
EV charger installation: install home EV charger, Tesla charger installer, Tesla charger installation near me.
This category earns $18-19 per click — lower than general electrical in the same market. Less competitive, strong conversion intent. EV charger installation as a Google Ads category is expanding rapidly.

Tracking 255 Calls


Electrical customers call. They don’t fill out contact forms when they have a sparking outlet.
Two call conversion types tracked: calls directly from call extensions in the ad, and calls from the website after clicking through. Both count. Both feed into Smart Bidding. how to track calls from Google Ads explains the full setup.
148 calls came directly from the ad. 107 more came after clicking through to the website. Total: 255+ annual phone leads. A campaign tracking only form fills in this vertical would show near-zero conversions.

EV charger terms average $18-19 per click — cheaper than general electrical searches despite being equally high-intent. The EV install campaign captures a growing market at efficient CPCs. As EV adoption continues, this category’s search volume increases every month.

Table of Contents

Table of Contents

Five Questions Electrician Business Owners Actually Search For

Is Google Ads worth it for an electrician at $23 per click?

Yes — at electrical service rates of $150-$5,000+ per job, the return is strong when the campaign is precise. The risk at $23 per click is wasted impressions: out-of-area searchers, wrong-intent searches, competitor name clicks. Monthly search term review prevents those from accumulating. Precision at $23 per click produces a very different result than waste at $23 per click.

Yes. EV charger installation is a distinct service with different vocabulary, different customers, and different competitive dynamics. A dedicated campaign produces cleaner performance data and prevents EV budget from competing with general electrical bids. It also allows EV-specific ad copy that converts EV-intent searches better than generic electrical ads.

Two methods: call extensions in the ad that let users call directly without clicking through, and phone number tracking on the website for users who click through first. Both need to be tracked as conversion events. how to track calls from Google Ads explains the setup for both.

The home services benchmark for electrical is $40-80 per phone lead. In a $23 average CPC market like Monmouth County NJ, hitting that benchmark requires tight geographic targeting, strong Quality Scores, and strict search term management. home services Google Ads benchmarks 2026 has full electrical context.

Geographic specificity. Large electrical contractors bid broadly on statewide terms. A Monmouth County electrician dominates township-specific searches — electrician Red Bank, licensed electrician Highlands, electrician Belford — at lower competition and lower CPC than broad NJ terms. Specificity wins, and it wins cheaper.

Google Ads for licensed electricians and home services companies across NJ and beyond.


A free audit shows what your current account is returning in a $23 per click electrical market.
growmarketingco.com/services/free-google-ads-audit

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