What This Ad Spend Actually Returned
$565 over 41 days. That’s roughly $14 per day.
527 customer actions — 196 online orders, 331 phone calls and walk-ins combined. At a $30 average order, that’s an estimated $15,810 in revenue. A 28x return.
The national restaurant Google Ads average is $1.92 per click and $15-35 per new customer. This campaign ran at $0.79 per click and $1.07 per customer action. A smaller budget, deployed precisely, outperforms a larger budget deployed broadly.
The Case for a Lean, Well-Built Campaign
Most restaurants think bigger budgets mean better results. They don’t.
A well-built campaign on $14 per day captures the same high-intent pizza searches as a campaign on $100 per day. The difference is that the $14 campaign wastes nothing — every search is a buyer, every click is a potential order, every dollar is working.
Grow Marketing builds campaigns around buyer intent only: order pizza near me, pizza delivery NJ, pizza open late, best pizza near me.
Every search is from someone ready to spend money right now. That’s how a $14-per-day budget returns 28x. See the three-conversion rule for restaurants for the full framework.
Where the Revenue Came From
Phone calls and walk-ins were 63% of this campaign’s revenue. A restaurant tracking only online orders would have seen $5,880 in revenue and a decent-looking return. The real number was $15,810 and 28x. The difference is tracking all three conversion types.
