The Scale of $0.69
$0.69 per confirmed float session booking. The wellness industry average is $52-90 per conversion.
That gap doesn’t happen by accident. It’s the product of 12 months of compounding — search term review, bid strategy refinement, Smart Bidding learning the converting audience — all running simultaneously at scale.
$129,000 in annual spend. 18,734 bookings. 11.6x return. how Google Ads campaigns compound over time explains why month twelve produces dramatically different results than month one.
How Float Therapy Customers Search
Float therapy is a discovery vertical. Most first-time bookers didn’t wake up knowing they wanted to float.
They searched for stress relief, deep relaxation, or something different to try. The campaign captures all those entry points: float-specific searches, relaxation-intent searches, and sensory experience searches.
The keyword structure covers the full Syracuse area market: float spa, float tank, float therapy, sensory deprivation tank, zero gravity tank, salt float — all with Syracuse, Camillus, Liverpool, Fayetteville, and surrounding township modifiers.
What the Top Search Terms Actually Show
The brand-adjacent term “Syracuse Float Center” converts at $0.25 per booking. Users searching near-brand terms have already been exposed to the business — through a recommendation, a past visit, or a local search. Those terms get the highest bid priority in the account.
Multiple Conversion Types — The Full Count
18,734 float session bookings is the headline. The account tracks seven conversion types simultaneously.
Session bookings, contact form submissions, store visits, purchases completed online, local engagement actions, Maps visits, and direction requests.
Each conversion type signals a different stage of the booking journey. All seven feed into Smart Bidding simultaneously — giving the algorithm more data to optimize with than any single-conversion account can provide.
