Your Competitors Aren't on Bing.
That's Exactly Why You Should Be.
Microsoft Advertising reaches high-intent customers on Bing and partner networks — at a lower cost and with less competition than Google. Grow Marketing builds and manages campaigns that make the most of that advantage
The Same Intent as Google. A Fraction of the Competition
Most businesses pour everything into Google and ignore Bing entirely. That’s understandable — Google has the larger market share. But it also means Google is more expensive, more competitive, and harder to stand out in.
Microsoft Advertising connects you with a different audience — Bing users tend to be older, have higher household incomes, and are more likely to be decision-makers. And because fewer advertisers are competing for them, your cost-per-click is typically significantly lower.
For businesses already running Google Ads, adding Microsoft Advertising is often the highest-ROI next step. You can import your existing campaigns and start generating additional leads at a lower cost per acquisition.
For businesses just starting, Microsoft Advertising can be a smarter, less competitive entry point than jumping straight into Google’s crowded auction.
Lower cost-per-click
Microsoft Ads typically cost significantly less per click than equivalent Google campaigns — more budget going further per dollar spent.
Less competition
Most of your competitors aren’t here. That means better ad positions, lower bids, and more visibility for your spend.
High-income audience
Bing users skew older and higher income. For service businesses and B2B companies, that’s often exactly the customer you want.
What's Included in Microsoft Advertising Management
Campaign Build & Setup
- Full account structure and setup
- Keyword research for Bing search behaviour
- Ad copywriting and extension setup
- Audience segmentation and demographic targeting
- Conversion tracking integration
- Google Ads import and Bing adaptation
Ongoing Management
- Bid management and budget optimisation
- Negative keyword review and expansion
- A/B testing of ad copy
- Audience refinement and LinkedIn profile targeting
- Monthly reporting and analysis
- Cross-platform performance comparison
Built for Bing. Not Just Copied from Google
Many agencies just import a Google Ads campaign into Bing and call it done. We treat Microsoft Advertising as its own channel — with its own keyword research, its own bid strategy, and its own audience logic.
1. Account audit or setup
2. Google Ads import and adaptation
3. LinkedIn profile targeting
4. Launch and optimisation
5. Monthly reporting
What Microsoft Advertising Adds to an Existing Google Ads Strategy
One client running both Google Ads and Microsoft Advertising acquired 132 customers in a quarter. The Microsoft Ads component reached 12 customers the Google-only campaign would never have found — a distinct audience segment unreachable on Google.
That’s not a bonus. It’s an incrementally new revenue stream from the same management relationship, at a fraction of the incremental cost.
For businesses already running Google Ads, Microsoft Advertising is often the fastest path to more customers without increasing Google spend.
Frequently Asked Questions About Microsoft Advertising
What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) is a pay-per-click advertising platform that reaches customers searching on Bing, Yahoo, MSN, and Microsoft partner networks. It operates similarly to Google Ads but typically at a lower cost per click and with less competition.
Is Microsoft Advertising worth it for a small local business?
For many local businesses, yes — especially those already running Google Ads. Microsoft Advertising typically delivers 30-60% lower cost-per-click than equivalent Google campaigns, reaching a high-income, high-intent audience that most competitors aren’t targeting.
Can I import my Google Ads campaigns into Microsoft Advertising
Yes. Microsoft Advertising has a direct Google Ads import tool. Grow Marketing uses this as a starting point, then adapts campaigns specifically for Bing’s auction dynamics, audience behaviour, and keyword landscape — which differ meaningfully from Google.
How quickly will I see results from Microsoft Advertising?
Typically within the first two to four weeks. Microsoft Advertising campaigns often perform efficiently from launch because the auction is less competitive and the audience tends to have higher purchasing intent.
Is there a long-term contract?
No. Grow Marketing does not require long-term lock-in contracts.