What This Ad Spend Actually Returned
$2,462 in Google Ads over six months generated 4,639 confirmed customer actions.
At a $30 average order value, that’s an estimated $139,170 in revenue — a 56.5x return on every dollar spent.
The national restaurant Google Ads average is $1.92 per click and $15-35 per new customer. This campaign ran at $0.38 per click and $0.53 per customer action. That’s not a fluke — it’s what a well-built campaign that’s been running for six months looks like.
Why Six Months Matters
The first 30 days of a Google Ads campaign are the worst it will ever perform.
Google’s Smart Bidding algorithm needs conversion data to optimize. In month one, it’s guessing. By month three, it knows which searches produce orders. By month six, it finds the right customers at the lowest possible cost — automatically.
A short-burst campaign captures a fraction of what a sustained campaign delivers. The 56.5x return in this account is the product of six months of compounding — each month’s data making the next month more efficient.
How the Campaign Is Built
Three conversion types tracked simultaneously on every restaurant campaign Grow Marketing manages: online orders, phone calls from ads, and phone calls from the website after clicking through.
Most restaurant campaigns track online orders only. That’s one third of the revenue picture. Tracking all three shows the full return — and gives Smart Bidding more conversion signals to optimize against.
Keywords are buyer-intent only: order pizza online, pizza delivery near me, pizza takeout near me, best pizza near me.
Every search is from someone ready to spend money right now. See the three-conversion rule for restaurants for the full framework.
The campaign’s average cost per click is $0.38. The national restaurant benchmark is $1.92 — five times higher. That gap comes from Quality Score: tightly matched keywords, ad copy, and landing pages earn lower CPCs from Google. Grow Marketing builds for relevance first, every time.
