What This Ad Spend Actually Returned
$654 in Google Ads over five weeks generated 963 total conversion actions.
728 of those were verified store visits — people who saw the ad, clicked, and physically walked through the door. At a $30 average ticket, that’s an estimated $21,840 in revenue from walk-ins alone.
Add 103 phone calls and 132 online orders and the total estimated revenue is $28,890. A 44.2x return on $654.
Why Walk-Ins Are the Story
Most restaurant Google Ads conversations focus on online orders. Walk-ins are harder to track and harder to attribute — which is exactly why most agencies don’t focus on them.
For a neighborhood diner, walk-in traffic is the business. Grow Marketing tracks store visits as a primary conversion type on every diner campaign, using Google’s verified store visit data alongside click-to-call and order tracking.
728 walk-ins at $0.68 each is the result. Every one of those people was in the area, searched for somewhere to eat, saw the ad, and chose this diner over every other option in the results.
How the Campaign Is Built
The campaign targets the precise moment of local dining intent: breakfast near me, diner near me open now, diner near me, affordable breakfast near me. These are searches from people within a few miles who are ready to sit down right now.
Geographic targeting is tight — the realistic catchment radius of a neighborhood diner. Every dollar runs for the local audience, not the county-wide search population.
Time-of-day bid adjustments run heavier during breakfast and lunch rushes, lighter during off-peak hours. The budget works hardest when the diner is most likely to fill a seat.
100% top-of-page impression share on searches like Restaurant Open Now, Affordable Breakfast Near Me, and Affordable Dining Near Me. When someone in the area searched for a place to eat, this diner was the first result they saw. 728 of them walked in.
