Verticals We Manage
- HVAC and Plumbing — call tracking, emergency intent, seasonal bid adjustments
- House Cleaning — adjacent service exclusions, buyer-intent only, recurring client optimization
- Roofing — high-CPC management, Quality Score focus, storm season bid strategy
- Painting — commercial vs residential separation, exterior vocab management
- Gutters and Exterior — LSA + Google Ads dual presence, competitor name exclusions
- Epoxy Flooring — commercial intent separation, contractor hire exclusions
- Stone Restoration — restoration vs replacement segmentation
- Lawn Care — launch campaigns, 100% top-of-page on day one, recurring contract targeting
The Adjacent Service Rule
Every home services business has service categories that share vocabulary without sharing customers. A house cleaner and a pressure washer both get searched using ‘cleaning’. An HVAC company and a plumber both get searched using ‘repair’.
We map every adjacent category before building the campaign. Phrase-level negatives at the account level block them permanently. Quarterly reviews catch new patterns.
Call Tracking Is Not Optional
Home services are call-first verticals. HVAC, plumbing, roofing — customers call. A campaign that only tracks form submissions shows a fraction of actual performance and gives Smart Bidding an incomplete signal.
Every Grow Marketing home services account has both call tracking setups active: calls from ads and calls from the website. Together they give the complete conversion picture.
